Marketing Coordinator

THE ROLE

YMCA South Australia is seeking a capable and confident Marketing Coordinator to join our Marketing team. This is a hands-on role suited to someone who enjoys working on the tools and delivering marketing activity with accuracy, pace and attention to detail. You will contribute to campaigns that support recreation, aquatics, gymnastics and children’s services across more than 60 locations. The role is primarily based in our corporate office with some flexibility to work from home.

This position plays an important part in the day-to-day delivery of marketing activity across YMCA South Australia. You will work closely with the Marketing Manager, Graphic Designer, Digital Content Producer and Marketing Specialist to coordinate campaigns, manage digital advertising, update websites and support internal stakeholders.

Your onboarding includes a structured three to four month overlap with the Marketing Manager. From May 2025 you will be fully established in the role and will help provide continuity and operational support during the Marketing Manager’s parental leave period. During this time you will assist in maintaining marketing momentum, coordinating team workflows and supporting business units with timely and effective marketing delivery. This is an ongoing role that remains a key part of the marketing team beyond the leave coverage period.

Key responsibilities include:

• Managing and optimising Meta and Google advertising campaigns.
• Coordinating and executing marketing activity from brief to completion.
• Drafting and sending EDMs via Mailchimp and CRM platforms.
• Creating and updating webpages using the CMS with strong web design and user experience principles.
• Working with internal stakeholders to develop clear and practical campaign plans aligned with YMCA systems and processes.
• Reviewing and proofing creative and written content including website updates, social media posts and promotional material.
• Tracking marketing performance, preparing reports and contributing to continuous improvement across all marketing activity.

SKILLS & EXPERIENCE

To be successful in this role, you will need:

• Three to five years of experience in digital marketing or marketing coordination
• Demonstrated capability managing Meta Ads Manager and Google Ads campaigns
• High standard of written communication and strong organisational skills
• Confidence using digital marketing tools including CMS platforms, email automation tools and social media scheduling software
• National Police Check (issued in the last 6 months) (or willing to obtain)
• DHS Working With Children Check (or willing to obtain)
• International Criminal History Record Check (if worked/lived overseas in the last 5 years) (or willing to obtain)
• Familiarity with recreation, aquatics or children’s services environments (desirable)
• Understanding of SEO principles and experience using Google Analytics 4 (desirable)
• Basic design literacy in Adobe Creative Suite or Canva (desirable)

ABOUT THE Y

YMCA South Australia is a not-for-profit community organisation that has served the South Australian community for more than 170 years. Our aim is to develop the whole person, helping all South Australians connect with a better life - not only physical fitness and capabilities but also sense of identity, purpose, hope and dignity, psychological health, resilience, social connectedness, lifelong learning and contribution back into the community. We are a leading provider of recreation, community, and children’s services and we deliver programs and services across the state in settings including community recreation centres, swimming pools, health and fitness facilities, community centres, camps, early education and schools and youth services.

BENEFITS WITH THE Y

• Community Impact - Work in a purpose-driven role in a not-for-profit organisation with strong community impact.
• Free Access - Free access to YMCA SA managed recreation centres (pools, gyms, courts) and for immediate family when visiting together.
• YMCA SA Discounts - 20% off programs, classes, café food, merch, and OSHC/Vacation Care services.
• Health and Wellbeing - Access to free flu vaccinations and our Employee Assistance Program (EAP) with 24/7 support.
• Career Growth Opportunities - A culture of empowerment and growth with ongoing opportunities for learning and career/skill development.

HOW TO APPLY

For a confidential discussion about this opportunity, please contact Hayley Booth on 0499 399 702 or hayley.booth@ymcasa.org.au.

Applications close 11 December. This is a short three-week advertising period and applications will be reviewed on a rolling basis. We may progress suitable candidates before the closing date, so early applications are encouraged. Interviews are scheduled for 15 and 16 December.

Submit your resume and a cover letter outlining your experience and why you are a great fit for this role via Apply Now! Please address key selection criteria in your application; the full position description is available on our website at https://www.sa.ymca.org.au/get.... Please note, only shortlisted applicants will be notified.

COMMITMENT TO SAFEGUARDING CHILDREN

At the Y, we're committed to empowering all Children and Young People to feel safe and be safe, at the Y, in their families and in their communities. We ensure all of our candidates are appropriately screened to make sure the right people are in the right roles.

To learn more about our screening processes, view our Safeguarding Children and Young People Policy: https://www.sa.ymca.org.au/who...

YMCA South Australia is an equal opportunity employer committed to safeguarding children, young people, and other vulnerable people.